Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Changes in the wind at Crystal Clarity

It’s looking like changes are in the wind again…

So, I’ve known for a while somewhere deep down that there were changes in the wind here at Crystal Clarity. Up until a few weeks ago, though, I haven’t been sure what form those changes would take.

So what happened a few weeks ago? Honestly, I’m not 100% sure…

It might be a little bit of each of those things put together.

Whatever it was that triggered it, though, I started noticing that something had shifted in my focus – and in my feelings towards that focus.

And I’m excited (and a little bit nervous) to share some of what I’ve become clear on.


The key thing: I’m shifting my core focus away from “done-for-you” copywriting for difference-makers

Well, at least for the next few months anyway. You could see it as a bit of an experiment: if it works, I’ll keep doing it. If not? Well, I’m not entirely sure, but I know something needs to change in my current business model.

Now, don’t get me wrong: I’m not saying I don’t want to do any more copywriting packages again ever.  I just… think I can offer more value to more difference-makers through consults, group programmes and training resources.

Why? Well, while I love copywriting, it’s hugely time-intensive for me. Many clients are shocked to discover that a single 500-word web page can take me anything from 5-10 hours by the time I factor in all the pre-writing communication, strategy session, research, writing editing and followup.

Add in all the “empty space / doing nothing” time that my brain needs for the seeds of ideas to germinate and bloom… and yep: my process definitely isn’t quick!

When I do a consult to help someone plan or review their copy though? I feel like I give them almost as much value (perhaps even more, since I’m helping them learn to do it themselves for the future) in a much shorter time. And because it takes me less time, I can offer that value at a much lower price. So it’s a win for me AND for them.


Plus: I’m actively looking for work outside of my niche too

For the past month, I’ve been quietly looking for part-time technical writing and editing gigs with larger businesses that feel aligned to me. Tech writing and editing tend to be less time-intensive than copywriting is for me: I think it’s the logical, linear way that my brain works.

I’ve applied for a few contracts, and have a couple of possibles on the horizon now (including one in the academic sector I’m REALLY enthusiastic about – cross your fingers for me on that one!)

The idea with this is that lining up some regular part-time work will start bringing in more consistent income – something I’ve never had in my business.

And THEN, instead of spending so much of my “creative juice” on marketing packages for short, one-off projects for single, individual clients? I can spend my energy on creating awesome content and training resources that benefit a lot more people instead.

That’s my reasoning, anyway: we’ll see if it actually works out that way!


So what does that mean for you?

Well, in the short-term, if you’re like most of the Crystal Clarity tribe, probably not a lot.  Unless you had definite plans to book in a copywriting package with me in Q2, you probably won’t notice much difference.

(If you did, you’ll find the project start times are quite a bit further out now though. Also, you’ll notice that I’ve raised my package rates to reflect the time they’re actually taking me!)

If you’ve been thinking of booking a consult, on the other hand, you’ll probably find that I have more time slots available than I did before. So that’s a bonus!

And in the long term? I’m hoping it means I finally have the time and creative energy to produce all the freebies, blog posts, webinars, short courses, and possibly group programmes that I keep planning and consistently failing to get anywhere near now.

In other words – if all goes according to plan – it means LOTS more goodies for you.

Again… that’s the aim: we’ll see how it all works out in practice 🙂

And meanwhile, if you have any questions, feel free to ask me in the comments!

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