Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

writing for the web

Reader question: what if I can’t promise concrete outcomes on my sales page?


Do you worry that you can’t promise concrete outcomes on your sales pages? Do you freak out about having to choose between either overpromising results that you can’t guarantee, or losing out on sales? Mandy Galbraith from The Flow Dimension (http://www.theflowdimension.com.au) had those concerns, and I’m answering them for her (and you) in today’s sales-page-related reader […]


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Do people really read differently onscreen?


What’s this claim that people read differently onscreen, then? Back when I was originally learning how to write for the Web, the first thing my teacher said was, “People don’t actually read copy onscreen: they scan it.” It’s a pretty provocative statement; and not everyone agrees with it. For example, in his book “Persuasive Copywriting”, […]


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