Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Sensational Sales Pages

7 optional elements of an effective sales page


Are there just 7 elements to a sales page that clicks, connects and converts? In last week’s post, I shared with you the 7 essential elements that you need to include in any sales page you write. But those aren’t the only elements you need to look at. So today, we’re going to talk about […]


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Sales page basics: the 7 must-have elements for a sales page that clicks, connects and converts


What does an effective sales page NEED to contain? There are seven sales page basics to help you create pages that convert. Let’s be clear: there’s no one worldwide authority that’s ordained what a sales page must contain in order to be a sales page. However, remember how I defined the purpose of a sales page? […]


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Reader question – Should you include your pricing on your sales page?


Are there good reasons for not putting your prices on your sales page or should you always include your pricing on your sales page? Is it sneaky to leave them off, or is it good marketing? Today’s sales-page-related reader question comes from Andrea Zimmerl of http://www.andreazimmerl.com/.  Andrea is the “Speaking Without Fear Coach”, who helps […]


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2017 highlights: the year in (favourite) blog posts


It’s been an interesting year here at Crystal Clarity OK, I’m pretty sure I say that every year around this time, but that’s the nature of being a business owner. You do tend to have interesting years. There are highlights and lowlights… but it’s never, EVER boring. Rather than doing a “here’s what happened last […]


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Reader question: How do you sell without being sales-y and annoying?


How do you sell without being sales-y? Sales-y, manipulative, annoying: none of us want to be any of those things, especially on our sales pages, right? The good news is that you don’t have to be. But how do you craft a sleaze-free sales page? Read on to find out! Today’s sales-page-related reader question comes […]


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Reader question: what if I can’t promise concrete outcomes on my sales page?


Do you worry that you can’t promise concrete outcomes on your sales pages? Do you freak out about having to choose between either overpromising results that you can’t guarantee, or losing out on sales? Mandy Galbraith from The Flow Dimension (http://www.theflowdimension.com.au) had those concerns, and I’m answering them for her (and you) in today’s sales-page-related reader […]


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What exactly IS a sales page (and why should you care)?


You’ve heard me talk about how important an effective, authentic sales page is. But have you ever wondered what, exactly counts as a sales page? Someone asked me that question in a recent webinar – so in this post, I want to talk about my answer, and why the definition matters so much. What exactly […]


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Reader question: should you include your underlying “why” in your sales page?


  Does your “why” belong on your sales page? It’s been a while since I answered any reader questions, so I’m thrilled to be answering this one from Spencer Hodgetts (sorry it’s taken me so long to get to it, Spencer!) In his message to me, Spencer asked “Is it OK to include the underlying […]


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The 3 top sales page mistakes


Sales Pages Mistakes

  Sales pages aren’t the be-all-and-end-all of sales. However, unless you do a bunch of one-to-one sales work in advance, they still play an essential role in your business. Here’s how to avoid making three of the most common mistakes that will make your sales page less effective… There’s more to sales than sales pages, […]


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What I learned at #Ladyposse2017 (and what it means for you)


Officially, this year’s Heart Centred Business Conference is now over… I’ve just spent a freaking AMAZING five days in Australia’s Sunshine Coast, four of which were at Tash Corbin’s Heart Centred Business Conference (AKA #Ladyposse2017). The speakers were pretty much all fantastic. And I learned – and, perhaps more importantly, felt prompted to implement – so […]


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