Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Connecting with Clients

Reader question: How do you sell without being sales-y and annoying?


How do you sell without being sales-y? Sales-y, manipulative, annoying: none of us want to be any of those things, especially on our sales pages, right? The good news is that you don’t have to be. But how do you craft a sleaze-free sales page? Read on to find out! Today’s sales-page-related reader question comes […]


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Reader question: what if I can’t promise concrete outcomes on my sales page?


Do you worry that you can’t promise concrete outcomes on your sales pages? Do you freak out about having to choose between either overpromising results that you can’t guarantee, or losing out on sales? Mandy Galbraith from The Flow Dimension (http://www.theflowdimension.com.au) had those concerns, and I’m answering them for her (and you) in today’s sales-page-related reader […]


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Speaking your ideal client’s language: why, how and what not to do


I’ve talked before about the importance of speaking your perfect peeps’ language In a post I wrote back in February, I included “using the same language your readers do” as one of the 5 keys to making your copy more engaging. In that post, I went into a little detail about why it’s so important […]


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3 things to LISTEN for when doing ideal reader research


When it comes to research, listening is underrated If you’ve been keeping an eye on my blog lately, you’ll know I’m focusing on the preparation part of writing sensational sales pages. So far, I’ve talked about how to identify your ideal reader, and what to ask them once you know who they are. But it’s […]


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Marketing Strategy the Heart-Centred Way – Interview with Jenna Black


This is the third post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Jenna Black – another business friend I met in Tash Corbin’s Heart Centred group. With 9 years of working in digital strategy behind her, Jenna has some great tips to share about how to make […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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Marketing Strategy the Heart-Centred Way – Interview with Tash Corbin


Back in my post about writing to connect, I promised I’d introduce you to some of the awesome heart-centred marketing strategists I know. I’m kicking the introductions off with Tash Corbin: coach and mentor for women who want to build fabulous, feminine businesses. I’ve pretty much signed up for everything of Tash’s that I’ve been […]


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Writing to connect: 5 reasons your business NEEDS you to write copy that connects


You’ve probably heard that online readers have short attention spans Over and over, I keep hearing that “people nowadays have incredibly short attention spans”.  Depending on who you ask, from the moment someone lands on your page you have 10-20 seconds, 15 seconds, or even just FIVE seconds to get their attention. OK, regardless of […]


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Guest post: Finding your authentic marketing voice


One of THE most common questions I get from clients is how to write effective copy that still reads as though it’s authentically in their own voice. Marketing coach Marcia Yudkin understands how hard that can be. Her post today gives some great tips on how to either do it yourself, or ensure anyone you […]


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“It’s your choice”: how to increase “yes”s by DECREASING the pressure


Hate it when people make sweeping assumptions about you? Me too! You know what really annoys me? People who insist that they know me better than I know myself. Y’see, I like to think of myself as a pretty self-aware person. And you already know I’m one of the world’s biggest “No one right way” […]


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