Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Business building

Sales page basics: the 7 must-have elements for a sales page that clicks, connects and converts


What does an effective sales page NEED to contain? There are seven sales page basics to help you create pages that convert. Let’s be clear: there’s no one worldwide authority that’s ordained what a sales page must contain in order to be a sales page. However, remember how I defined the purpose of a sales page? […]


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Reader question – Should you include your pricing on your sales page?


Are there good reasons for not putting your prices on your sales page or should you always include your pricing on your sales page? Is it sneaky to leave them off, or is it good marketing? Today’s sales-page-related reader question comes from Andrea Zimmerl of http://www.andreazimmerl.com/.  Andrea is the “Speaking Without Fear Coach”, who helps […]


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2017 highlights: the year in (favourite) blog posts


It’s been an interesting year here at Crystal Clarity OK, I’m pretty sure I say that every year around this time, but that’s the nature of being a business owner. You do tend to have interesting years. There are highlights and lowlights… but it’s never, EVER boring. Rather than doing a “here’s what happened last […]


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Reader question: what if I can’t promise concrete outcomes on my sales page?


Do you worry that you can’t promise concrete outcomes on your sales pages? Do you freak out about having to choose between either overpromising results that you can’t guarantee, or losing out on sales? Mandy Galbraith from The Flow Dimension (http://www.theflowdimension.com.au) had those concerns, and I’m answering them for her (and you) in today’s sales-page-related reader […]


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Why worry about effective testimonials?


What’s the point of having testimonials on your website? To answer that question, imagine, for a moment, that you need to buy a new X. (And imagine further that you don’t already know for sure what brand or type of X you’ll buy, or where you’ll buy it from.) Now. It doesn’t matter, for the […]


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Why I wasn’t always a Lucky Bitch fan (and what changed)


I didn’t always love Denise Duffield Thomas’s work… Can I share a confession with you? While I totally fangirl Denise Duffield Thomas (author of Lucky Bitch and Get Rich, Lucky Bitch) now, I didn’t always see her that way. In fact, when I first read Get Rich, Lucky Bitch (back in 2013, I think), elements […]


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An entrepreneur’s prerogative: yes, you’re ALLOWED to change your mind


This one’s a bit of a personal post: it doesn’t relate directly to copywriting, but it DOES relate to being in business. Almost ANY type of business. And if you read it to the last section, you’ll see the offer that prompted all the introspection this time around (feel free to take advantage of it […]


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Identifying your ideal reader: how to avoid the #1 mistake (+ free gift)


You already know you need to identify your ideal reader, right? OK, quick poll: raise your hand if someone’s told you lately you that you need to pinpoint your ideal reader for your copy or blog post or opt-in. (OK, that’s probably a meaningless poll question: I know *I’ve* said it several times, so I’m […]


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How these 3 common CTA myths can REDUCE your signups


There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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