(And where did Crystal Clarity Copywriting come from?)
Well hello again! Since you’re here on my About page, I’m guessing you want to find out who, exactly, is behind Crystal Clarity Copywriting. Hopefully, this page will tell you everything – but if you’d like to know anything else, just pop your question in the form at the end of the page.
Crystal Clarity Copywriting was born because someone once asked me a powerful question as part of a game. It was a simple hypothetical, but thinking about my answer rocked the foundations of my world.
The question was, “What would you want people to write on your tombstone once you’ve left this world?”
And when I thought about it, I realised that my answers came down to two possibilities.
And while I loved the idea of my tombstone making other people smile as they walked past it, that wasn’t enough for me.
I wanted to make a difference. And I wanted to do it through writing.
The truth is that that I’ve always, ALWAYS loved language.
I love working with words and weaving them into a tapestry. I love making everything I write say EXACTLY what it’s meant to say: clearly, concisely and creatively. I may also have something of an addiction to alliteration.
So you’d have thought that the full-time copywriting job I finished up back in 2012 would have been perfect for me, right?
But here’s what I discovered after 3 ½ years in that role: when you want to make a difference in the world, it’s not enough to say things right. You also need to say the right things.
And much as I loved my job, it wasn’t letting me do that.
Once upon a time I dreamed of writing fiction for a living. The trouble is, it turns out I’m crap at writing plots. (That’s – *ahem* – why I originally went into marketing. I figured it would let me write fiction, without having to generate pesky storylines.)
But… what if I used my writing talents to help heart-based businesspeeps who were already making a difference? People who…
These kinds of businesspeeps tend to be passionate, committed, and damn good at what they do. But sometimes, “what they do” isn’t writing.
So every now and then, they can really use a helping hand.
I’ll be honest with you: the idea of striking off on my own TERRIFIED me.
There are SO MANY copywriters out there: what could I offer that was different?
As I spent more time around heart-based businessfolks, though, I realised that traditional copywriting could really put them off. It’s so often based around pyschological tricks and techniques, and convincing people that they desperately want something, rather than connecting them with an offering they genuinely need.
And it often leaves difference-makers itching to take a hot shower with a wire brush.
So I vowed to myself that I’d do it differently! I promised myself I’d write copy that:
And that’s where Crystal Clarity Copywriting comes from 🙂
If you’d like to know a bit about who I am outside of my business, here are a few tidbits to give you a sense of me:
As I mentioned above in the intro, if there’s anything else you’d like to know about me, or about Crystal Clarity, just pop your question in the form below.
And otherwise, if you’re a difference-maker who’d like to connect with your perfect people and let them clearly know how you change their lives, I have one question for you.
How can I help you most?
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