Written by Tanja
on July 7, 2017
This is Post #3 in the “Reader Questions Answered” series
Have you ever wondered what the best time to get someone else involved in helping you with your sales page is? And what the best WAY to get that help would be for you?
If so, you’re not alone: reader Claire Barton had exactly the same question. Claire is a Planning, Productivity & Business Coach, a Recovering Perfectionist & ex-Yes-Girl, a podcaster, a blogger and a time bender at www.clairebarton.com.au.
Claire asked: “How do you know the right time to get someone else to write your sales page or do it yourself? And is it better to write it yourself in beta phase and then get a professional once you’ve ironed out all the kinks? Or vice versa?”
And since I know this is a question a LOT of Crystal Clarity readers have, I was more than happy to answer it in this blog post 🙂
What you ABSOLUTELY need to have in place up front
Regardless of who’s going to create the initial draft of your page, there are a few things you NEED to know about your ideal reader before you start writing.
I wrote a blog post on those back in February – here’s a link to the 7 Questions to Ask Your Ideal Readers if you missed it. In short, the questions are:
- What do your ideal peeps struggle with most that you can help them with?
- What do they wish they could do that they can’t right now?
- What do they wish they didn’t have to do that they feel forced to right now?
- What would their life (or business) look like for them if they weren’t struggling with this thing?
- What have they already tried to fix the issue?
- Why hasn’t that worked for them?
- How will your solution be different for them?
Get really clear on those answers, and do NOT skip this step. You’ll need to know the answers to all seven questions before you type a word of your page (or get in touch with a copywriter).
If you’re struggling to figure out the answers, I’d suggest actually going back to your ideal peeps and asking them. (That or reach out to a marketing strategist, who may be able to help you get more clarity).
NOTE: It’s OK if you don’t know minor details before you get help
The second part of Claire’s question was about whether you should write the page yourself when you’re in beta, then get help after ironing out the kinks.
I think the answer to this is going to depend on what your version of “being in beta” is. If you’re still figuring out your core offering, and anything about those seven answers above is subject to change, I’d recommend holding off. Changing something there could create a whole mess of rework for you and whoever you end up working with.
However, it’s OK if you’re just not sure about logistical details like:
- Price point
- Specific components of your offer
- Dates and durations
You can easily change those just before the sales page goes live.
After that? You have OPTIONS
Of course, this wouldn’t be a Tanja post if I say at least ONCE that there really is no one right way. So once you’ve got the basics of your message down (which is what the answers to those questions will do), it’s time to look at what works for you.
I know the way that works best for me – but I also know that other copywriters out there work very differently. And that’s awesome, because hey, different clients prefer to work in different ways too. So…
- Some copywriters ONLY offer full-service copywriting packages: for a long time, this was all I offered. Why? Well, because I found that even when people asked me to “review” their copy, I often ended up needing to rewrite it for them. So for a while, I just offered a “strategy session + I write the first draft + two rounds of revision” package, which I describe as the full service “Done-for-you” option.
- Some offer to review your copy after you’ve written it yourself: this can work in a few different ways – from simply sending your copy to a professional and asking them to quickly polish it, through to a full review consult. I do the latter because I want to make sure I clearly understand you, your audience and your offer before I suggest any changes. But some folks are happy to simply make recommendations based on general best practice. Either way, I call these the “DIY options”
- And some do a kind of blend of the two: I’ve seen a few of these popping up in fellow copywriters’ portfolios recently, and I created one of my own. In mine, you get a consult to help you plan out your page, then you go away and write it yourself, and then we come back together to review what you’ve written. But that’s just one permutation – the possibilities are endless. I call these the “Done-with-You” options.
Four questions to ask to figure out which option is right for you
To figure out whether a Done-for-You, Done-with-You or DIY option is going to work best for you, I’d suggest asking yourself a few questions. For example…
- What are you already good at when it comes to sales pages? Are you crystal clear on what your ideal peeps are struggling with, but have no idea of the language they use to describe that struggle? Or maybe you know the language they use, but have zero clue about how all the sale page elements are meant to fit together?
- How much time do you want to put into this particular sales page? Do you want to invest time and energy in learning how to do it well yourself so you can go it alone next time? Or do you just want to get the damn thing as good as it can possibly be ASAP so you can focus back on other things?
- How does the person you’d most like to work with prefer to work? As a heart-based business owner, you’ll naturally find that some copywriters resonate with you, while others just… don’t. And, as I mention above, different copywriters offer different ways to work with their clients. So just make sure that whomever you choose can help you in the way that’s most useful to you.
- What’s your budget right now? Copywriter rates can vary wildly, but as a general rule, the more of the process you leave to your copywriter, the more you can expect to pay (go figure!) If you’re on a shoe-string budget, then a full service copywriting project might be a little much right now.
Not sure what help you need to get YOUR page done?
Claire, I hope that answered your question about when to get help with your sales page (or at least, started to!)
And if you’re NOT Claire, but you’re looking for help with YOUR upcoming sales page, it’s worth mentioning that have a range of options for you.
To find out the best one for you, why not book a free, no-obligation 60-minute discovery consult today.