Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Sensational Sales Pages

What exactly IS a sales page (and why should you care)?


You’ve heard me talk about how important an effective, authentic sales page is. But have you ever wondered what, exactly counts as a sales page? Someone asked me that question in a recent webinar – so in this post, I want to talk about my answer, and why the definition matters so much. What exactly […]


Facebook   Twitter   Google+   LinkedIn


Reader question: should you include your underlying “why” in your sales page?


  Does your “why” belong on your sales page? It’s been a while since I answered any reader questions, so I’m thrilled to be answering this one from Spencer Hodgetts (sorry it’s taken me so long to get to it, Spencer!) In his message to me, Spencer asked “Is it OK to include the underlying […]


Facebook   Twitter   Google+   LinkedIn


The 3 top sales page mistakes


Sales Pages Mistakes

  Sales pages aren’t the be-all-and-end-all of sales. However, unless you do a bunch of one-to-one sales work in advance, they still play an essential role in your business. Here’s how to avoid making three of the most common mistakes that will make your sales page less effective… There’s more to sales than sales pages, […]


Facebook   Twitter   Google+   LinkedIn


What I learned at #Ladyposse2017 (and what it means for you)


Officially, this year’s Heart Centred Business Conference is now over… I’ve just spent a freaking AMAZING five days in Australia’s Sunshine Coast, four of which were at Tash Corbin’s Heart Centred Business Conference (AKA #Ladyposse2017). The speakers were pretty much all fantastic. And I learned – and, perhaps more importantly, felt prompted to implement – so […]


Facebook   Twitter   Google+   LinkedIn


Reader Question: When’s the best time to get sales page help?


Blog post: when's the best time to get help with your sales page?

This is Post #3 in the “Reader Questions Answered” series Have you ever wondered what the best time to get someone else involved in helping you with your sales page is?  And what the best WAY to get that help would be for you? If so, you’re not alone: reader Claire Barton had exactly the […]


Facebook   Twitter   Google+   LinkedIn


7 questions to ask your ideal readers once you’ve identified them


Remember that post I wrote about identifying your ideal reader? A few weeks back, I wrote a post on the #1 mistake I see people making when it came to identifying their ideal reader.  If you don’t have time to read the whole thing now, the single-sentence summary would be: “Don’t start asking questions about […]


Facebook   Twitter   Google+   LinkedIn


Is your website driving your readers away?

Free guide to writing webpages that people actually read

Click Here to Download Your Copy

Make your message crystal clear

Free, no obligation 60-minute copywriting consult

Click Here to book your consult