Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Personal posts

Changes in the wind at Crystal Clarity


It’s looking like changes are in the wind again… So, I’ve known for a while somewhere deep down that there were changes in the wind here at Crystal Clarity. Up until a few weeks ago, though, I haven’t been sure what form those changes would take. So what happened a few weeks ago? Honestly, I’m […]


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New Year, New Resolution


Having my own business means getting to pick my projects One of the reasons I started Crystal Clarity Copywriting in the first place was that I wanted to be able to choose my own clients. I loved the idea of only ever working with people who are 100% aligned with my values. In the four […]


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Looking ahead into 2016


It’s not ALL retrospective here at Crystal Clarity My post last week was a pretty retrospective one (not unexpected in a yearly review, granted). But I want you to know I’m not JUST looking backward right now. I mentioned late in that post that I didn’t want to make the mistake of trying to plan […]


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“So that happened”: 2015 in review at Crystal Clarity


Raise your hand if your 2015 just didn’t go the way you’d intended it to… Back in January, I had BIG plans for the year. I’d decided that THIS was the year my introvert mentoring and coaching business was going to totally take off. I’d planned a series of programme launches – one every three […]


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Upcoming changes for the Crystal Clarity tribe


A couple of weeks ago, I told my introvert tribe about the business changes I had planned It was a pretty raw, honest post in which I acknowledged that things just weren’t working for me in my business as they stood. If you’re curious, you can read the full “The times, they are a’changing” post […]


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Is giving someone copywriting advice like telling them what to wear?


Where do you draw the line between listening to experts and listening to your inner knowing? Today’s post was born (as so many things are in my business life) during a conversation with the awesome Kris Oster. I was wearing my business coachee hat at the time, and explaining to her that I felt like […]


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Writers’ process blogging tour


What’s the Writer’s Process Blog Tour? Heard of the Writer’s Process Blog Tour? It’s a semi-viral meme I’ve seen sweeping through a few of my communities now (a little like a by-invitation chain letter, but far more enjoyable!) The idea – at least as I understand it* – is that writers from all walks of […]


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Changing things up and simplifying – lessons from a drum


This week’s Crystal Writing Tips focused on making changes My writing tip this week was “Don’t be afraid to change things up if you need to.”  It’s a particularly relevant tip for me right now, and one that can sometimes be an issue for several reasons: I suffer from “if it ain’t (too badly) broke, […]


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ZOMG! I’ve been nominated for a blogging award!


Holy crap, you guys – best Christmas present EVER! OK, so I wasn’t *planning* on blogging over the holiday break (incidentally, holiday greetings! I hope yours is going wonderfully!) But I woke up this morning to a message from the lovely Jodi from SoulSpeak.  Apparently, I’ve been nominated not once but twice for her 2013 […]


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Marketing thoughts: want to stand out from the crowd?


(and here’s why *I* don’t worry about it!) Someone asked me the other day what I did to stand out from the crowd One of my online community friends was doing some market research that I’d agreed to help with.  She was trying to get a sense of the services she could offer in the […]


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