Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Newsletters

Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Effective opt-ins #5: Actually creating the damn thing


NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers I’ll be […]


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Effective opt-ins #4: Structuring your content to make most sense to your readers


NOTE: this is the fourth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format I’ll be publishing the last two posts in the series over the next […]


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Effective opt-ins #3: Picking the right format – 3 things you need to consider


NOTE: this is the third in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about […]


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Effective opt-ins #2: Identifying the right topic – 3 questions you need to ask


NOTE: this is the second in a series of six posts about creating effective opt-ins.  You can find the first post, which introduced the series, here. I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about this step – or any of the others in […]


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5 steps to creating an effective opt-in – series intro


Every email list starts with an effective opt-in You can stay in touch with your tribe in all kinds of different ways – but one of the staples is through an email newsletter. Of course, writing an awesome newsletter is one thing. Actually getting people to read it is another. With spam laws today, it’s […]


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Repurposing content: the superninja way to save yourself time, effort and sanity


Repurposing content: the superninja technique to save yourself SERIOUS time, effort and sanity

I’m a big fan of working smarter, not harder I’ll freely admit that I don’t work nearly as smart as I’d like to.  I usually know what to do to get more done in less time… I just keep forgetting that I have the tools available in the moment.  (It’s something I’m working on right […]


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5 great alternatives to traditional newsletters (just in case you’re not a fan)


It’d be a boring world if we were all the same So… the past few posts I’ve written (y’know, about content that connects, and not sending manual newsletters, and why even write a newsletter?) might give you the sense that I’m big on newsletters. If so, that sense would be correct. I love them for […]


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Free webinar: learn to write content that really connects with your readers


Free webinar: learn how to create content that really connects with your readers

Not sure what to write to truly connect with your tribe? My survey results say you’re not alone! Last month, I ran a short survey for all my Crystal Writing Tips subscribers, plus any folks in my various online groups who were interested in answering. The questions were fairly basic, and covered three areas: whether […]


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Don’t do it! 4 ways that sending a manual newsletter can damage your heart-based business


Wondering if you should send your newsletter manually? In the past fortnight, I’ve heard at least three people talk about sending out their newsletter – and other marketing messages – manually. Note: by “manually”, I mean they’re using Gmail, Outlook, or some other kind of every-day email account. Now. Especially if you’re just starting out […]


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