Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Marketing

What I learned at #Ladyposse2017 (and what it means for you)


Officially, this year’s Heart Centred Business Conference is now over… I’ve just spent a freaking AMAZING five days in Australia’s Sunshine Coast, four of which were at Tash Corbin’s Heart Centred Business Conference (AKA #Ladyposse2017). The speakers were pretty much all fantastic. And I learned – and, perhaps more importantly, felt prompted to implement – so […]


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Why worry about effective testimonials?


What’s the point of having testimonials on your website? To answer that question, imagine, for a moment, that you need to buy a new X. (And imagine further that you don’t already know for sure what brand or type of X you’ll buy, or where you’ll buy it from.) Now. It doesn’t matter, for the […]


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Reader Question: When’s the best time to get sales page help?


Blog post: when's the best time to get help with your sales page?

This is Post #3 in the “Reader Questions Answered” series Have you ever wondered what the best time to get someone else involved in helping you with your sales page is?  And what the best WAY to get that help would be for you? If so, you’re not alone: reader Claire Barton had exactly the […]


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7 questions to ask your ideal readers once you’ve identified them


Remember that post I wrote about identifying your ideal reader? A few weeks back, I wrote a post on the #1 mistake I see people making when it came to identifying their ideal reader.  If you don’t have time to read the whole thing now, the single-sentence summary would be: “Don’t start asking questions about […]


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5 simple tips to make your copy more engaging


How engaging your readers helps you fulfil your business purpose Over the next couple of months, you’ll probably notice I’m putting a distinct focus on writing heart-based sales pages that click, connect, and convert. (Why? Because a LOT of folks are telling me that’s something they struggle with!) Before we talk about sales-page specific suggestions […]


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Identifying your ideal reader: how to avoid the #1 mistake (+ free gift)


You already know you need to identify your ideal reader, right? OK, quick poll: raise your hand if someone’s told you lately you that you need to pinpoint your ideal reader for your copy or blog post or opt-in. (OK, that’s probably a meaningless poll question: I know *I’ve* said it several times, so I’m […]


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Marketing Strategy the Heart-Centred Way – Interview with Jenna Black


This is the third post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Jenna Black – another business friend I met in Tash Corbin’s Heart Centred group. With 9 years of working in digital strategy behind her, Jenna has some great tips to share about how to make […]


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How these 3 common CTA myths can REDUCE your signups


There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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