Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Marketing

7 questions to ask your ideal readers once you’ve identified them


Remember that post I wrote about identifying your ideal reader? A few weeks back, I wrote a post on the #1 mistake I see people making when it came to identifying their ideal reader.  If you don’t have time to read the whole thing now, the single-sentence summary would be: “Don’t start asking questions about […]


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5 simple tips to make your copy more engaging


How engaging your readers helps you fulfil your business purpose Over the next couple of months, you’ll probably notice I’m putting a distinct focus on writing heart-based sales pages that click, connect, and convert. (Why? Because a LOT of folks are telling me that’s something they struggle with!) Before we talk about sales-page specific suggestions […]


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Identifying your ideal reader: how to avoid the #1 mistake (+ free gift)


You already know you need to identify your ideal reader, right? OK, quick poll: raise your hand if someone’s told you lately you that you need to pinpoint your ideal reader for your copy or blog post or opt-in. (OK, that’s probably a meaningless poll question: I know *I’ve* said it several times, so I’m […]


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Marketing Strategy the Heart-Centred Way – Interview with Jenna Black


This is the third post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Jenna Black – another business friend I met in Tash Corbin’s Heart Centred group. With 9 years of working in digital strategy behind her, Jenna has some great tips to share about how to make […]


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How these 3 common CTA myths can REDUCE your signups


There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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Effective opt-ins #5: Actually creating the damn thing


NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers I’ll be […]


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Effective opt-ins #4: Structuring your content to make most sense to your readers


NOTE: this is the fourth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format I’ll be publishing the last two posts in the series over the next […]


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Effective opt-ins #3: Picking the right format – 3 things you need to consider


NOTE: this is the third in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about […]


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