Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Copywriting

What exactly IS a sales page (and why should you care)?


You’ve heard me talk about how important an effective, authentic sales page is. But have you ever wondered what, exactly counts as a sales page? Someone asked me that question in a recent webinar – so in this post, I want to talk about my answer, and why the definition matters so much. What exactly […]


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The 3 top sales page mistakes


Sales Pages Mistakes

  Sales pages aren’t the be-all-and-end-all of sales. However, unless you do a bunch of one-to-one sales work in advance, they still play an essential role in your business. Here’s how to avoid making three of the most common mistakes that will make your sales page less effective… There’s more to sales than sales pages, […]


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Reader Question: When’s the best time to get sales page help?


Blog post: when's the best time to get help with your sales page?

This is Post #3 in the “Reader Questions Answered” series Have you ever wondered what the best time to get someone else involved in helping you with your sales page is?  And what the best WAY to get that help would be for you? If so, you’re not alone: reader Claire Barton had exactly the […]


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Reader Question 2: How long should a sales page be?


This is Post #2 in the “Reader Questions Answered” series So apparently, Crystal Clarity readers are a curious bunch (yay!) When I put out my call after my last “Reader Questions Answered” post about grammar checkers, I got a heap of questions in response. That’s awesome, and I’m seriously looking forward to answering them for […]


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Why you should care about the new Australian Government Content Guidelines


Think the new Australian Government content guidelines aren’t relevant to you? If you’re a typical Crystal Clarity blog reader, you do NOT work for the government. In fact, you probably see your business – and your brand and writing voice – as being about as far away from “government sector” as possible. So you might […]


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Reader question: Can I trust a grammar checker?


New blog post type: answering reader questions So today, I’m trying something new on the blog (having just trialled the same thing in my newsletter). Instead of writing an article based on whatever’s going on in my life or business, I’m answering a question that someone’s asked me since the last issue. NOTE: want me […]


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Speaking your ideal client’s language: why, how and what not to do


I’ve talked before about the importance of speaking your perfect peeps’ language In a post I wrote back in February, I included “using the same language your readers do” as one of the 5 keys to making your copy more engaging. In that post, I went into a little detail about why it’s so important […]


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3 things to LISTEN for when doing ideal reader research


When it comes to research, listening is underrated If you’ve been keeping an eye on my blog lately, you’ll know I’m focusing on the preparation part of writing sensational sales pages. So far, I’ve talked about how to identify your ideal reader, and what to ask them once you know who they are. But it’s […]


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7 questions to ask your ideal readers once you’ve identified them


Remember that post I wrote about identifying your ideal reader? A few weeks back, I wrote a post on the #1 mistake I see people making when it came to identifying their ideal reader.  If you don’t have time to read the whole thing now, the single-sentence summary would be: “Don’t start asking questions about […]


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5 simple tips to make your copy more engaging


How engaging your readers helps you fulfil your business purpose Over the next couple of months, you’ll probably notice I’m putting a distinct focus on writing heart-based sales pages that click, connect, and convert. (Why? Because a LOT of folks are telling me that’s something they struggle with!) Before we talk about sales-page specific suggestions […]


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