Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Copywriting

Speaking your ideal client’s language: why, how and what not to do


I’ve talked before about the importance of speaking your perfect peeps’ language In a post I wrote back in February, I included “using the same language your readers do” as one of the 5 keys to making your copy more engaging. In that post, I went into a little detail about why it’s so important […]


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3 things to LISTEN for when doing ideal reader research


When it comes to research, listening is underrated If you’ve been keeping an eye on my blog lately, you’ll know I’m focusing on the preparation part of writing sensational sales pages. So far, I’ve talked about how to identify your ideal reader, and what to ask them once you know who they are. But it’s […]


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7 questions to ask your ideal readers once you’ve identified them


Remember that post I wrote about identifying your ideal reader? A few weeks back, I wrote a post on the #1 mistake I see people making when it came to identifying their ideal reader.  If you don’t have time to read the whole thing now, the single-sentence summary would be: “Don’t start asking questions about […]


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5 simple tips to make your copy more engaging


How engaging your readers helps you fulfil your business purpose Over the next couple of months, you’ll probably notice I’m putting a distinct focus on writing heart-based sales pages that click, connect, and convert. (Why? Because a LOT of folks are telling me that’s something they struggle with!) Before we talk about sales-page specific suggestions […]


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An entrepreneur’s prerogative: yes, you’re ALLOWED to change your mind


This one’s a bit of a personal post: it doesn’t relate directly to copywriting, but it DOES relate to being in business. Almost ANY type of business. And if you read it to the last section, you’ll see the offer that prompted all the introspection this time around (feel free to take advantage of it […]


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Identifying your ideal reader: how to avoid the #1 mistake (+ free gift)


You already know you need to identify your ideal reader, right? OK, quick poll: raise your hand if someone’s told you lately you that you need to pinpoint your ideal reader for your copy or blog post or opt-in. (OK, that’s probably a meaningless poll question: I know *I’ve* said it several times, so I’m […]


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How these 3 common CTA myths can REDUCE your signups


There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Do people really read differently onscreen?


What’s this claim that people read differently onscreen, then? Back when I was originally learning how to write for the Web, the first thing my teacher said was, “People don’t actually read copy onscreen: they scan it.” It’s a pretty provocative statement; and not everyone agrees with it. For example, in his book “Persuasive Copywriting”, […]


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Why great copywriting doesn’t happen in isolation


  Here’s the simple truth: writing your business copy is NOT a solitary pursuit Wait. Let me amend that statement: parts of it might be. So, OK, when you sit down at your computer and make words appear on a blank screen?  Yes, sure, that part of copywriting is usually solitary.  And you can do […]


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Writing to connect: 5 reasons your business NEEDS you to write copy that connects


You’ve probably heard that online readers have short attention spans Over and over, I keep hearing that “people nowadays have incredibly short attention spans”.  Depending on who you ask, from the moment someone lands on your page you have 10-20 seconds, 15 seconds, or even just FIVE seconds to get their attention. OK, regardless of […]


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