Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Copy that connects

What exactly IS a sales page (and why should you care)?


You’ve heard me talk about how important an effective, authentic sales page is. But have you ever wondered what, exactly counts as a sales page? Someone asked me that question in a recent webinar – so in this post, I want to talk about my answer, and why the definition matters so much. What exactly […]


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Reader question: should you include your underlying “why” in your sales page?


  Does your “why” belong on your sales page? It’s been a while since I answered any reader questions, so I’m thrilled to be answering this one from Spencer Hodgetts (sorry it’s taken me so long to get to it, Spencer!) In his message to me, Spencer asked “Is it OK to include the underlying […]


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The 3 top sales page mistakes


Sales Pages Mistakes

  Sales pages aren’t the be-all-and-end-all of sales. However, unless you do a bunch of one-to-one sales work in advance, they still play an essential role in your business. Here’s how to avoid making three of the most common mistakes that will make your sales page less effective… There’s more to sales than sales pages, […]


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3 things to LISTEN for when doing ideal reader research


When it comes to research, listening is underrated If you’ve been keeping an eye on my blog lately, you’ll know I’m focusing on the preparation part of writing sensational sales pages. So far, I’ve talked about how to identify your ideal reader, and what to ask them once you know who they are. But it’s […]


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5 simple tips to make your copy more engaging


How engaging your readers helps you fulfil your business purpose Over the next couple of months, you’ll probably notice I’m putting a distinct focus on writing heart-based sales pages that click, connect, and convert. (Why? Because a LOT of folks are telling me that’s something they struggle with!) Before we talk about sales-page specific suggestions […]


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Writing to connect: 5 reasons your business NEEDS you to write copy that connects


You’ve probably heard that online readers have short attention spans Over and over, I keep hearing that “people nowadays have incredibly short attention spans”.  Depending on who you ask, from the moment someone lands on your page you have 10-20 seconds, 15 seconds, or even just FIVE seconds to get their attention. OK, regardless of […]


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