Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Connecting with Clients

Speaking your ideal client’s language: why, how and what not to do


I’ve talked before about the importance of speaking your perfect peeps’ language In a post I wrote back in February, I included “using the same language your readers do” as one of the 5 keys to making your copy more engaging. In that post, I went into a little detail about why it’s so important […]


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3 things to LISTEN for when doing ideal reader research


When it comes to research, listening is underrated If you’ve been keeping an eye on my blog lately, you’ll know I’m focusing on the preparation part of writing sensational sales pages. So far, I’ve talked about how to identify your ideal reader, and what to ask them once you know who they are. But it’s […]


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Marketing Strategy the Heart-Centred Way – Interview with Jenna Black


This is the third post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Jenna Black – another business friend I met in Tash Corbin’s Heart Centred group. With 9 years of working in digital strategy behind her, Jenna has some great tips to share about how to make […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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Marketing Strategy the Heart-Centred Way – Interview with Tash Corbin


Back in my post about writing to connect, I promised I’d introduce you to some of the awesome heart-centred marketing strategists I know. I’m kicking the introductions off with Tash Corbin: coach and mentor for women who want to build fabulous, feminine businesses. I’ve pretty much signed up for everything of Tash’s that I’ve been […]


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Writing to connect: 5 reasons your business NEEDS you to write copy that connects


You’ve probably heard that online readers have short attention spans Over and over, I keep hearing that “people nowadays have incredibly short attention spans”.  Depending on who you ask, from the moment someone lands on your page you have 10-20 seconds, 15 seconds, or even just FIVE seconds to get their attention. OK, regardless of […]


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Guest post: Finding your authentic marketing voice


One of THE most common questions I get from clients is how to write effective copy that still reads as though it’s authentically in their own voice. Marketing coach Marcia Yudkin understands how hard that can be. Her post today gives some great tips on how to either do it yourself, or ensure anyone you […]


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“It’s your choice”: how to increase “yes”s by DECREASING the pressure


Hate it when people make sweeping assumptions about you? Me too! You know what really annoys me? People who insist that they know me better than I know myself. Y’see, I like to think of myself as a pretty self-aware person. And you already know I’m one of the world’s biggest “No one right way” […]


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3 steps to write compelling web copy when you don’t “solve problems”


Sick of hearing that your product needs to solve someone’s problem? Ever feel like all the standard marketing advice just doesn’t apply to your business?  Take the old chestnut of – just for example – “Identify a problem that your ideal people have that keeps them awake, tossing and turning, at 3am. Then just let […]


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Repurposing content: the superninja way to save yourself time, effort and sanity


Repurposing content: the superninja technique to save yourself SERIOUS time, effort and sanity

I’m a big fan of working smarter, not harder I’ll freely admit that I don’t work nearly as smart as I’d like to.  I usually know what to do to get more done in less time… I just keep forgetting that I have the tools available in the moment.  (It’s something I’m working on right […]


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