Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Communities

Why great copywriting doesn’t happen in isolation


  Here’s the simple truth: writing your business copy is NOT a solitary pursuit Wait. Let me amend that statement: parts of it might be. So, OK, when you sit down at your computer and make words appear on a blank screen?  Yes, sure, that part of copywriting is usually solitary.  And you can do […]


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Busting the copywriting myths: 3 things you DON’T need to write great copy


There are a lot of opinions about what makes a good copywriter A week or so ago, someone in a copywriting-focused social media group I’m part of asked what they needed to do to become a copywriter. They knew that they enjoyed writing and thought they had a flair for it. Plus, they hated their […]


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Introducing… the Crystal Clear Copywriting Tribe group


Let me guess: being a copywriter was never in your original plans… As a Crystal Clarity reader, there’s a good chance that you see yourself as a difference-maker. (No, I’m not a mindreader: I just make it really clear that’s who my tribe is. So if you respond to my messaging, then “making a difference” […]


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Leading from your heart in social networking – A guest post from Sue Kearney


The bold and brilliant Sue Kearney is someone I seem to be internet-stalking (or maybe she’s stalking me?)  We first met in Leonie Dawson’s Amazing Biz & Life Academy.  Then we discovered we were both in Mary Joyce’s Resource Queens… and Jodi Chapman’s Authentic Connecting… AND Mark Silver’s Heart of Business community too. So it’s […]


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Beginner’s Mind: don’t be a know-it-all – A guest post from Sarah Hawkins


I first met today’s guest poster, Sara Hawkins, in one of the communities she mentions: Michelle Ward’s “When I Grow Up Clubhouse”. We’ve since connected on Jodi’s Authentic Connecting community too – which is where we first talked about her writing this guest post. I thoroughly endorse her concept of “beginner’s mind” – it’s an attitude that […]


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How to use online communities to promote yourself effectively (without pissing people off)


Online communities are awesome places for introverts to promote our offerings If you’ve heard me speak about promoting your offerings online as an introvert you’ll know I’m a BIG fan of online business communities. I don’t mean the ones that exist purely as promotional hubs. Those groups tend to be too overcrowded for introverts to […]


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How to evaluate the feedback you get in 3 easy questions


NOTE: this is an expanded version of a piece actually appeared in this week’s newsletter.  But it’s an important enough topic – and relevant enough in my life right now – that I wanted to talk about it more here on the blog! Feedback can be a SERIOUSLY two-edged sword Feedback’s a funny thing for […]


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Creating a community: guest post from Catherine Caine #2


_____________ This is Part 2 of Catherine Caine’s guest post about how she created and launched her Provocateurs community. You can find Part 1 here. _____________ The beginning Prepopulate One of the smarter things I did in regards to the Provocateurs was to give a free membership to all my clients who have done The […]


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Creating a community: guest post from Catherine Caine #1


______________________ Remember how I said that “Community” was my word for 2013?  Well, something I’m planning to do in this blog is introduce you to few of the online communities that play a big part in my business life.  One of my favourites right now is Provocateurs, an awesomely thinky business community from incendiary minstrel […]


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The importance of community: a resource review for the Goddess Circle


Last October, I went looking for a tribe Back when my website and blog were all shiny new, and Crystal Clarity was still little more than a hazy idea, I posted about looking for a tribe.  I didn’t know where I was going to find it – if I’m honest, I think I was hoping […]


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