Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Client Feedback

Reader question: should you include your underlying “why” in your sales page?


  Does your “why” belong on your sales page? It’s been a while since I answered any reader questions, so I’m thrilled to be answering this one from Spencer Hodgetts (sorry it’s taken me so long to get to it, Spencer!) In his message to me, Spencer asked “Is it OK to include the underlying […]


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Case Report: “The Mystery of the Missing Signups”


Ever felt like your life is some kind of TV show? That was kind-of-sort-of how I felt two weeks ago, before my holiday.  I was confused as hell.  My September introvert programme had… no way around acknowledging this, people… bombed. Badly. I’d had nearly 150 people sign up for my initial free call, but not […]


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