Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Business building

Why worry about effective testimonials?


What’s the point of having testimonials on your website? To answer that question, imagine, for a moment, that you need to buy a new X. (And imagine further that you don’t already know for sure what brand or type of X you’ll buy, or where you’ll buy it from.) Now. It doesn’t matter, for the […]


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Why I wasn’t always a Lucky Bitch fan (and what changed)


I didn’t always love Denise Duffield Thomas’s work… Can I share a confession with you? While I totally fangirl Denise Duffield Thomas (author of Lucky Bitch and Get Rich, Lucky Bitch) now, I didn’t always see her that way. In fact, when I first read Get Rich, Lucky Bitch (back in 2013, I think), elements […]


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An entrepreneur’s prerogative: yes, you’re ALLOWED to change your mind


This one’s a bit of a personal post: it doesn’t relate directly to copywriting, but it DOES relate to being in business. Almost ANY type of business. And if you read it to the last section, you’ll see the offer that prompted all the introspection this time around (feel free to take advantage of it […]


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Identifying your ideal reader: how to avoid the #1 mistake (+ free gift)


You already know you need to identify your ideal reader, right? OK, quick poll: raise your hand if someone’s told you lately you that you need to pinpoint your ideal reader for your copy or blog post or opt-in. (OK, that’s probably a meaningless poll question: I know *I’ve* said it several times, so I’m […]


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How these 3 common CTA myths can REDUCE your signups


There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Effective opt-ins #5: Actually creating the damn thing


NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers I’ll be […]


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Effective opt-ins #4: Structuring your content to make most sense to your readers


NOTE: this is the fourth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format I’ll be publishing the last two posts in the series over the next […]


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Effective opt-ins #3: Picking the right format – 3 things you need to consider


NOTE: this is the third in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about […]


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Effective opt-ins #2: Identifying the right topic – 3 questions you need to ask


NOTE: this is the second in a series of six posts about creating effective opt-ins.  You can find the first post, which introduced the series, here. I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about this step – or any of the others in […]


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