Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Authenticity

New Year, New Resolution


Having my own business means getting to pick my projects One of the reasons I started Crystal Clarity Copywriting in the first place was that I wanted to be able to choose my own clients. I loved the idea of only ever working with people who are 100% aligned with my values. In the four […]


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Guest post: Finding your authentic marketing voice


One of THE most common questions I get from clients is how to write effective copy that still reads as though it’s authentically in their own voice. Marketing coach Marcia Yudkin understands how hard that can be. Her post today gives some great tips on how to either do it yourself, or ensure anyone you […]


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Vaginal Kung-Fu, pain points, and shame-based copywriting


(WARNING: Err… do I even need to put a warning for the NSFW topic before this post? It’s all there in the title, folks! There is, however, quite a bit more snark that you’re used to in here. Because really, it feels like the only possible reaction right now.) Ever heard of the Vaginal Kung-Fu […]


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Giving back: a (totally transparent!) update


Back in January, I wrote about feeling inspired to give back I’d just read “The Soul of Money” and felt deeply inspired to use some of the money my business was making to directly make a difference.  So I wrote THIS post about giving back. At that point, I wasn’t quite sure how I’d make […]


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Giving back and changing the world with money


I’ve been thinking about changing the world with money this week I’ve said, right from the beginning, that Crystal Clarity was about making a difference in the world for me. Back when I first started my business, it was about helping difference-makers to get their message out.  I figured that if people wanted to change […]


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Swearing, authenticity and deciding what’s right for you


Holy WOW, folks, it’s been an educational week! If you’re on my Crystal Writing Tips list, you’ll have seen a couple of emails from me this week about the “Don’t Lose Your Shit” bundle sale. Now, like most online business owners, I always have a moment of nervous panic just before I send out resource-related […]


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Sometimes, only a fucking F-bomb will do!


Expletives, intensifiers and authenticity “Back when we first met, you were all like “Oh phooey, I burned the darn muffins!” Now, you go into a bar, and ten minutes later, sailors come runnin’ out!” – Long Kiss Goodnight I’ve seen a couple of comments lately along the lines that writing authentically pretty much requires you […]


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