Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

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Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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Effective opt-ins #5: Actually creating the damn thing


NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers I’ll be […]


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Effective opt-ins #4: Structuring your content to make most sense to your readers


NOTE: this is the fourth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format I’ll be publishing the last two posts in the series over the next […]


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Effective opt-ins #3: Picking the right format – 3 things you need to consider


NOTE: this is the third in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about […]


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Effective opt-ins #2: Identifying the right topic – 3 questions you need to ask


NOTE: this is the second in a series of six posts about creating effective opt-ins.  You can find the first post, which introduced the series, here. I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about this step – or any of the others in […]


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5 steps to creating an effective opt-in – series intro


Every email list starts with an effective opt-in You can stay in touch with your tribe in all kinds of different ways – but one of the staples is through an email newsletter. Of course, writing an awesome newsletter is one thing. Actually getting people to read it is another. With spam laws today, it’s […]


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Do people really read differently onscreen?


What’s this claim that people read differently onscreen, then? Back when I was originally learning how to write for the Web, the first thing my teacher said was, “People don’t actually read copy onscreen: they scan it.” It’s a pretty provocative statement; and not everyone agrees with it. For example, in his book “Persuasive Copywriting”, […]


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Marketing Strategy the Heart-Centred Way – Interview with Tash Corbin


Back in my post about writing to connect, I promised I’d introduce you to some of the awesome heart-centred marketing strategists I know. I’m kicking the introductions off with Tash Corbin: coach and mentor for women who want to build fabulous, feminine businesses. I’ve pretty much signed up for everything of Tash’s that I’ve been […]


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Why great copywriting doesn’t happen in isolation


  Here’s the simple truth: writing your business copy is NOT a solitary pursuit Wait. Let me amend that statement: parts of it might be. So, OK, when you sit down at your computer and make words appear on a blank screen?  Yes, sure, that part of copywriting is usually solitary.  And you can do […]


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