Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

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Marketing Strategy the Heart-Centred Way – Interview with Jenna Black


jenna-black-interview

This is the third post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Jenna Black – another business friend I met in Tash Corbin’s Heart Centred group. With 9 years of working in digital strategy behind her, Jenna has some great tips to share about how to make […]


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How these 3 common CTA myths can REDUCE your signups


cta-myths

There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Effective Opt-ins #6: Making sure people can access it


Effective-optins-6

NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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Effective opt-ins #5: Actually creating the damn thing


Effective-optins-5

NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers I’ll be […]


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Effective opt-ins #4: Structuring your content to make most sense to your readers


Effective-optins-4

NOTE: this is the fourth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format I’ll be publishing the last two posts in the series over the next […]


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Effective opt-ins #3: Picking the right format – 3 things you need to consider


Effective-optins-3

NOTE: this is the third in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about […]


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Effective opt-ins #2: Identifying the right topic – 3 questions you need to ask


Effective-optins-2

NOTE: this is the second in a series of six posts about creating effective opt-ins.  You can find the first post, which introduced the series, here. I’ll be publishing the remaining posts in the series over the next few weeks. If you have any questions about this step – or any of the others in […]


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5 steps to creating an effective opt-in – series intro


Effective-optins-1

Every email list starts with an effective opt-in You can stay in touch with your tribe in all kinds of different ways – but one of the staples is through an email newsletter. Of course, writing an awesome newsletter is one thing. Actually getting people to read it is another. With spam laws today, it’s […]


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Do people really read differently onscreen?


onscreen-readingAnt

What’s this claim that people read differently onscreen, then? Back when I was originally learning how to write for the Web, the first thing my teacher said was, “People don’t actually read copy onscreen: they scan it.” It’s a pretty provocative statement; and not everyone agrees with it. For example, in his book “Persuasive Copywriting”, […]


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