Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.


Writing to connect: 5 reasons your business NEEDS you to write copy that connects


You’ve probably heard that online readers have short attention spans Over and over, I keep hearing that “people nowadays have incredibly short attention spans”.  Depending on who you ask, from the moment someone lands on your page you have 10-20 seconds, 15 seconds, or even just FIVE seconds to get their attention. OK, regardless of […]

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Successful Client Profile: How Gail O’Keeffe increased her subscribers (and sales) with better copy

Gail profile

Introducing Gail O’Keeffe: mindset mentor and EFT expert Tell me if any of the situations below feel just a little too familiar: Your task list looks item-for-item the same as it has for the past three weeks, because you just can’t get the important things crossed off You keep being presented with amazing opportunities, and […]

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Guest post: Finding your authentic marketing voice

One of THE most common questions I get from clients is how to write effective copy that still reads as though it’s authentically in their own voice. Marketing coach Marcia Yudkin understands how hard that can be. Her post today gives some great tips on how to either do it yourself, or ensure anyone you […]

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“It’s your choice”: how to increase “yes”s by DECREASING the pressure


Hate it when people make sweeping assumptions about you? Me too! You know what really annoys me? People who insist that they know me better than I know myself. Y’see, I like to think of myself as a pretty self-aware person. And you already know I’m one of the world’s biggest “No one right way” […]

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Say “bye bye” to writer’s block with a personalised writing ritual

mindful ritual

Today’s post is the 11th in a series of 14  instalments in the “Mindful Habits” blog tour, hosted by Sarah Hawkins of True North Business Management. It’s designed to help bring more mindfulness to the way you do business – and life!  Ritual: the difference between wooing inspiration and forcing it OK. You need to […]

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5 reasons to mine your social media comments for blog post content


I’ve already talked about why I think repurposing is the bee’s knees A month or so back, I waxed lyrical about why repurposing is so damn powerful.  I mentioned that once you’ve written a piece of content, you can reuse it over and over again, in all kinds of different formats. You can: Turn a […]

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3 steps to write compelling web copy when you don’t “solve problems”


Sick of hearing that your product needs to solve someone’s problem? Ever feel like all the standard marketing advice just doesn’t apply to your business?  Take the old chestnut of – just for example – “Identify a problem that your ideal people have that keeps them awake, tossing and turning, at 3am. Then just let […]

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Repurposing content: the superninja way to save yourself time, effort and sanity

Repurposing content: the superninja technique to save yourself SERIOUS time, effort and sanity

I’m a big fan of working smarter, not harder I’ll freely admit that I don’t work nearly as smart as I’d like to.  I usually know what to do to get more done in less time… I just keep forgetting that I have the tools available in the moment.  (It’s something I’m working on right […]

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3 super simple techniques to help you write FAR more in far less time

Get more written

Wish you had more time to write your blog/newsletter? Once you’ve figured out what exactly you’re going to write about in your blog or newsletter to connect with your readers, it might feel like the hardest part is behind you. The reality, of course, is that it’s only the first step on the path. You […]

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5 great alternatives to traditional newsletters (just in case you’re not a fan)


It’d be a boring world if we were all the same So… the past few posts I’ve written (y’know, about content that connects, and not sending manual newsletters, and why even write a newsletter?) might give you the sense that I’m big on newsletters. If so, that sense would be correct. I love them for […]

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