Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

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Why worry about effective testimonials?


What’s the point of having testimonials on your website? To answer that question, imagine, for a moment, that you need to buy a new X. (And imagine further that you don’t already know for sure what brand or type of X you’ll buy, or where you’ll buy it from.) Now. It doesn’t matter, for the […]


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What NOT to do: 7 lessons I’m taking from a cascading sales and marketing FUBAR


Sometimes, you learn more from bad marketing than you EVER would from a paid programme Last week, I had what may be THE best example of everything I try to ensure my clients know they don’t have to do, marketing-wise. It was a bad enough experience, in fact, that I ended up asking for a […]


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Why I wasn’t always a Lucky Bitch fan (and what changed)


I didn’t always love Denise Duffield Thomas’s work… Can I share a confession with you? While I totally fangirl Denise Duffield Thomas (author of Lucky Bitch and Get Rich, Lucky Bitch) now, I didn’t always see her that way. In fact, when I first read Get Rich, Lucky Bitch (back in 2013, I think), elements […]


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Reader Question: When’s the best time to get sales page help?


Blog post: when's the best time to get help with your sales page?

This is Post #3 in the “Reader Questions Answered” series Have you ever wondered what the best time to get someone else involved in helping you with your sales page is?  And what the best WAY to get that help would be for you? If so, you’re not alone: reader Claire Barton had exactly the […]


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Reader Question 2: How long should a sales page be?


This is Post #2 in the “Reader Questions Answered” series So apparently, Crystal Clarity readers are a curious bunch (yay!) When I put out my call after my last “Reader Questions Answered” post about grammar checkers, I got a heap of questions in response. That’s awesome, and I’m seriously looking forward to answering them for […]


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Why you should care about the new Australian Government Content Guidelines


Think the new Australian Government content guidelines aren’t relevant to you? If you’re a typical Crystal Clarity blog reader, you do NOT work for the government. In fact, you probably see your business – and your brand and writing voice – as being about as far away from “government sector” as possible. So you might […]


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Reader question: Can I trust a grammar checker?


New blog post type: answering reader questions So today, I’m trying something new on the blog (having just trialled the same thing in my newsletter). Instead of writing an article based on whatever’s going on in my life or business, I’m answering a question that someone’s asked me since the last issue. NOTE: want me […]


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Speaking your ideal client’s language: why, how and what not to do


I’ve talked before about the importance of speaking your perfect peeps’ language In a post I wrote back in February, I included “using the same language your readers do” as one of the 5 keys to making your copy more engaging. In that post, I went into a little detail about why it’s so important […]


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Changes in the wind at Crystal Clarity


It’s looking like changes are in the wind again… So, I’ve known for a while somewhere deep down that there were changes in the wind here at Crystal Clarity. Up until a few weeks ago, though, I haven’t been sure what form those changes would take. So what happened a few weeks ago? Honestly, I’m […]


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3 things to LISTEN for when doing ideal reader research


When it comes to research, listening is underrated If you’ve been keeping an eye on my blog lately, you’ll know I’m focusing on the preparation part of writing sensational sales pages. So far, I’ve talked about how to identify your ideal reader, and what to ask them once you know who they are. But it’s […]


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