Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.


Don’t do it! 4 ways that sending a manual newsletter can damage your heart-based business


Wondering if you should send your newsletter manually? In the past fortnight, I’ve heard at least three people talk about sending out their newsletter – and other marketing messages – manually. Note: by “manually”, I mean they’re using Gmail, Outlook, or some other kind of every-day email account. Now. Especially if you’re just starting out […]

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Why bother with a newsletter? Here are four reasons


How many times have you heard that “email is dead”? True confession time: my Crystal Clarity business has been running full-time for over 3 years now. Before that, I’d run it part-time for around a year. And throughout that period, I’ve lost track of the number of times I’ve heard someone insist that “email is […]

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“Thou shalt be clear”: 3 tips to make your web copy comply with the Prime Directive

You’ve probably noticed I care about being clear I don’t use the words “thou shalt” much in my business. After all, the key corollary of holding “No One Right Way” as a sacred principle is that you don’t often get to tell someone that they “shalt” do anything. That said, clarity is every bit as […]

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Time to get clear: the Crystal Clarity manifesto for 2016

Until yesterday, I figured that manifestos just weren’t a “Tanja” thing I tried once to write a manifesto. Really I did. It was almost a year ago, and it was for my introvert mentoring website. It was supposed to be a short, simple thing: the Gospel according to Tanja in a few quick paragraphs. Unfortunately, […]

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Looking ahead into 2016


It’s not ALL retrospective here at Crystal Clarity My post last week was a pretty retrospective one (not unexpected in a yearly review, granted). But I want you to know I’m not JUST looking backward right now. I mentioned late in that post that I didn’t want to make the mistake of trying to plan […]

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“So that happened”: 2015 in review at Crystal Clarity


Raise your hand if your 2015 just didn’t go the way you’d intended it to… Back in January, I had BIG plans for the year. I’d decided that THIS was the year my introvert mentoring and coaching business was going to totally take off. I’d planned a series of programme launches – one every three […]

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Do you really need a marketing funnel?


Note: this post actually first appeared as an article in last week’s Crystal Writing Tips – my (mostly) fortnightly newsletter.  I got so much feedback about it, however, that I wanted to republish it somewhere more permanent – and public. So without further ado… I first met the concept of funnels as the be-all-and-end-all of […]

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Collaboration Magic: Introducing marketing strategist Lorraine Hamilton

Collaboration - Lorraine

Last month, I wrote about the three pillars of an effective sales page, and why I now refer two of them on.  In this post, I want to introduce you to Lorraine Hamilton: one of my new collaboration partners, whom I’ll be referring some folks on to. Lorraine loves helping people get clear on what, […]

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Resource Recommendation: Ryan Eliason’s free 2015 webinar series

I’ve been recommending Ryan Eliason’s training webinars for a while now I just checked back through my blog, and discovered that I’ve written at least one resource preview post for Ryan’s webinars for the past three years. I’m not kidding: Here’s what I wrote in 2012 – back when I’d only been working with Ryan […]

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The three pillars of an effective sales page (and why I now refer two of them on)


Stop press! Copywriter acknowledges that copywriting ain’t the be-all-and-end-all of effective sales pages I’ve seen people making pretty bold claims about the power of good copywriting online. And you know what? I get it. There’s nothing wrong with recognising the power that the right copy has to help your perfect people understand exactly how you […]

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