Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.


content repurposing

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Repurposing content: the superninja way to save yourself time, effort and sanity

Repurposing content: the superninja technique to save yourself SERIOUS time, effort and sanity

I’m a big fan of working smarter, not harder I’ll freely admit that I don’t work nearly as smart as I’d like to.  I usually know what to do to get more done in less time… I just keep forgetting that I have the tools available in the moment.  (It’s something I’m working on right […]

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3 super simple techniques to help you write FAR more in far less time

Get more written

Wish you had more time to write your blog/newsletter? Once you’ve figured out what exactly you’re going to write about in your blog or newsletter to connect with your readers, it might feel like the hardest part is behind you. The reality, of course, is that it’s only the first step on the path. You […]

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5 great alternatives to traditional newsletters (just in case you’re not a fan)


It’d be a boring world if we were all the same So… the past few posts I’ve written (y’know, about content that connects, and not sending manual newsletters, and why even write a newsletter?) might give you the sense that I’m big on newsletters. If so, that sense would be correct. I love them for […]

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Free webinar: learn to write content that really connects with your readers

Free webinar: learn how to create content that really connects with your readers

Not sure what to write to truly connect with your tribe? My survey results say you’re not alone! Last month, I ran a short survey for all my Crystal Writing Tips subscribers, plus any folks in my various online groups who were interested in answering. The questions were fairly basic, and covered three areas: whether […]

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Don’t do it! 4 ways that sending a manual newsletter can damage your heart-based business


Wondering if you should send your newsletter manually? In the past fortnight, I’ve heard at least three people talk about sending out their newsletter – and other marketing messages – manually. Note: by “manually”, I mean they’re using Gmail, Outlook, or some other kind of every-day email account. Now. Especially if you’re just starting out […]

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Why bother with a newsletter? Here are four reasons


How many times have you heard that “email is dead”? True confession time: my Crystal Clarity business has been running full-time for over 3 years now. Before that, I’d run it part-time for around a year. And throughout that period, I’ve lost track of the number of times I’ve heard someone insist that “email is […]

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“Thou shalt be clear”: 3 tips to make your web copy comply with the Prime Directive

You’ve probably noticed I care about being clear I don’t use the words “thou shalt” much in my business. After all, the key corollary of holding “No One Right Way” as a sacred principle is that you don’t often get to tell someone that they “shalt” do anything. That said, clarity is every bit as […]

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Time to get clear: the Crystal Clarity manifesto for 2016

Until yesterday, I figured that manifestos just weren’t a “Tanja” thing I tried once to write a manifesto. Really I did. It was almost a year ago, and it was for my introvert mentoring website. It was supposed to be a short, simple thing: the Gospel according to Tanja in a few quick paragraphs. Unfortunately, […]

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Looking ahead into 2016


It’s not ALL retrospective here at Crystal Clarity My post last week was a pretty retrospective one (not unexpected in a yearly review, granted). But I want you to know I’m not JUST looking backward right now. I mentioned late in that post that I didn’t want to make the mistake of trying to plan […]

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