Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

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What exactly IS a sales page (and why should you care)?


You’ve heard me talk about how important an effective, authentic sales page is. But have you ever wondered what, exactly counts as a sales page? Someone asked me that question in a recent webinar – so in this post, I want to talk about my answer, and why the definition matters so much. What exactly […]


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Reader question: should you include your underlying “why” in your sales page?


  Does your “why” belong on your sales page? It’s been a while since I answered any reader questions, so I’m thrilled to be answering this one from Spencer Hodgetts (sorry it’s taken me so long to get to it, Spencer!) In his message to me, Spencer asked “Is it OK to include the underlying […]


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The 3 top sales page mistakes


Sales Pages Mistakes

  Sales pages aren’t the be-all-and-end-all of sales. However, unless you do a bunch of one-to-one sales work in advance, they still play an essential role in your business. Here’s how to avoid making three of the most common mistakes that will make your sales page less effective… There’s more to sales than sales pages, […]


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What I learned at #Ladyposse2017 (and what it means for you)


Officially, this year’s Heart Centred Business Conference is now over… I’ve just spent a freaking AMAZING five days in Australia’s Sunshine Coast, four of which were at Tash Corbin’s Heart Centred Business Conference (AKA #Ladyposse2017). The speakers were pretty much all fantastic. And I learned – and, perhaps more importantly, felt prompted to implement – so […]


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Why worry about effective testimonials?


What’s the point of having testimonials on your website? To answer that question, imagine, for a moment, that you need to buy a new X. (And imagine further that you don’t already know for sure what brand or type of X you’ll buy, or where you’ll buy it from.) Now. It doesn’t matter, for the […]


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What NOT to do: 7 lessons I’m taking from a cascading sales and marketing FUBAR


Sometimes, you learn more from bad marketing than you EVER would from a paid programme Last week, I had what may be THE best example of everything I try to ensure my clients know they don’t have to do, marketing-wise. It was a bad enough experience, in fact, that I ended up asking for a […]


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Why I wasn’t always a Lucky Bitch fan (and what changed)


I didn’t always love Denise Duffield Thomas’s work… Can I share a confession with you? While I totally fangirl Denise Duffield Thomas (author of Lucky Bitch and Get Rich, Lucky Bitch) now, I didn’t always see her that way. In fact, when I first read Get Rich, Lucky Bitch (back in 2013, I think), elements […]


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Reader Question: When’s the best time to get sales page help?


Blog post: when's the best time to get help with your sales page?

This is Post #3 in the “Reader Questions Answered” series Have you ever wondered what the best time to get someone else involved in helping you with your sales page is?  And what the best WAY to get that help would be for you? If so, you’re not alone: reader Claire Barton had exactly the […]


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Reader Question 2: How long should a sales page be?


This is Post #2 in the “Reader Questions Answered” series So apparently, Crystal Clarity readers are a curious bunch (yay!) When I put out my call after my last “Reader Questions Answered” post about grammar checkers, I got a heap of questions in response. That’s awesome, and I’m seriously looking forward to answering them for […]


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Why you should care about the new Australian Government Content Guidelines


Think the new Australian Government content guidelines aren’t relevant to you? If you’re a typical Crystal Clarity blog reader, you do NOT work for the government. In fact, you probably see your business – and your brand and writing voice – as being about as far away from “government sector” as possible. So you might […]


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