Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Crystal Clarity Copywriting

Go. Change the world. Leave the writing to me.

Blog

7 questions to ask your ideal readers once you’ve identified them


Remember that post I wrote about identifying your ideal reader? A few weeks back, I wrote a post on the #1 mistake I see people making when it came to identifying their ideal reader.  If you don’t have time to read the whole thing now, the single-sentence summary would be: “Don’t start asking questions about […]


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5 simple tips to make your copy more engaging


How engaging your readers helps you fulfil your business purpose Over the next couple of months, you’ll probably notice I’m putting a distinct focus on writing heart-based sales pages that click, connect, and convert. (Why? Because a LOT of folks are telling me that’s something they struggle with!) Before we talk about sales-page specific suggestions […]


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An entrepreneur’s prerogative: yes, you’re ALLOWED to change your mind


This one’s a bit of a personal post: it doesn’t relate directly to copywriting, but it DOES relate to being in business. Almost ANY type of business. And if you read it to the last section, you’ll see the offer that prompted all the introspection this time around (feel free to take advantage of it […]


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Identifying your ideal reader: how to avoid the #1 mistake (+ free gift)


You already know you need to identify your ideal reader, right? OK, quick poll: raise your hand if someone’s told you lately you that you need to pinpoint your ideal reader for your copy or blog post or opt-in. (OK, that’s probably a meaningless poll question: I know *I’ve* said it several times, so I’m […]


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New Year, New Resolution


Having my own business means getting to pick my projects One of the reasons I started Crystal Clarity Copywriting in the first place was that I wanted to be able to choose my own clients. I loved the idea of only ever working with people who are 100% aligned with my values. In the four […]


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Marketing Strategy the Heart-Centred Way – Interview with Jenna Black


This is the third post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Jenna Black – another business friend I met in Tash Corbin’s Heart Centred group. With 9 years of working in digital strategy behind her, Jenna has some great tips to share about how to make […]


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How these 3 common CTA myths can REDUCE your signups


There are a LOT of opinions on how to write an effective call to action When I started researching how to write compelling CTAs for my upcoming free workshop (see final section below for more on that), I quickly realised something.  Different experts have very different opinions on pretty much every aspect of the call […]


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Effective Opt-ins #6: Making sure people can access it


NOTE: this is the final in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers – Post […]


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Marketing Strategy the Heart-Centred Way – Interview with Richa Jain


This is the second post in my Heart Centred Marketing Strategist interview series. Today, I’d like to introduce you to Richa Jain – a business friend I met in Tash Corbin’s Heart Centred group. Richa and I have some very similar thoughts on how to figure out what your ideal clients actually want from you… […]


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Effective opt-ins #5: Actually creating the damn thing


NOTE: this is the fifth in a series of six posts about creating effective opt-ins. The previous posts in the series are: – Post 1: Series intro – Post 2: Identifying the right opt-in topic – Post 3: Picking the right format – Post 4: Structuring to make most sense to your readers I’ll be […]


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